"A Bet for A National Conscience" - Farid Chehab & LB/Lebanon

This campaign was initiated by LB/Beirut's honorary chairman, the inimitable Farid Chehab, who I will spend some time writing about later. He's largely retired now, after a long and illustrious career at the helm of LB/Beirut, but he's still a force to be reckoned with and an unforgettable encounter on many, many levels. In the short time since he's retired from advertising, he's written a compelling book, and used it as a springboard to launch a national conversation about how Lebanon can create the kind of economy where everyone benefits from the country's natural resources. Pretty amazing idea and initiative. It makes me proud to be a part of a company that has people and ideas of this caliber within its ranks.