Beirut: Fashion Capital of the Middle East

As we stroll through the city center and the upscale commercial center known as Beirut Souks, Bechara tells us about how way back in the 16th century, Beirut was a lucrative market for Italian and French fashions. Beirut has always stood apart from its neighbors, and even under the rule of the Ottomans, the city's rulers dictated that the Lebanese modernize their clothing. As a consequence, distinct looks emerged, a fusion of styles with Persian, Turkish, Italian, and French influences. This continues today, as Lebanese designers like Elie Saab, Zuhair Murad, Robert Abi Nader, and Basil Soda have gained international fame. Here's an interesting article on Lebanese fashion and haute couture today:

"Despite an uncertain tourist season, local fashion tsars remain convinced of the enduring potential of the Lebanese market as a bazaar for the finest international labels. Gucci, Dior, Prada, Miu Miu and Sergio Rossi are the eternal darlings of Lebanese women and now the boys are falling for the charms of Zegna, Brioni, Canali, Cerruti, Gucci and Armani et al. “All the top brands are doing well,” said Andre El-Rayes, manager of Aïshti downtown, arguably the mother ship for luxury retail fashion in Lebanon and the brand that has come to embody current Lebanese fashion culture."
Below are some videos of fashion shows in Beirut. The Lebanese take style seriously.